The Allied Advantage Privacy Policy
Effective date: October 12, 2026
Who we are
The Allied Advantage LLC ("The Allied Advantage," "we," "us," or "our") is a Florida limited liability company that provides leadership coaching, the Allied Advantage Leadership Academy, mastermind groups, and team behavioral assessments, primarily for leaders in the car wash industry.
This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. It applies to our website at thealliedadvantage.com, the Allied Advantage Leadership Academy mobile app (the "App"), our online course portal, our scheduling and enrollment pages, and the coaching and assessment services we provide. By using our website or services, you agree to the practices described here.
If you have questions about this policy or your information, contact us at [email protected] or by mail at The Allied Advantage LLC, 7901 4th Street N, Ste 300, St. Petersburg, FL 33702.
Information we collect
We collect information you give us directly, information created when you take part in our programs, and limited information collected automatically when you visit our website.
Information you give us
Mailing list your email address when you sign up.
Scheduling a call your first and last name, phone number, email address, anything you choose to share in the "additional information" box, and whether you agree to receive marketing communications from us.
Program enrollment your name, email address, company name, role, and similar details needed to enroll you in the Leadership Academy, a mastermind group, or coaching, and to set up your course account.
Coaching and program participation goals, reflections, exercise and quiz responses, notes, and other information you share during sessions, in the course portal, or in our community spaces.
Communications the content of emails, texts, and messages you send us.
Enrollment through our website
When you enroll in a program through our website, enrollment is handled by secure third-party processors. Your full account numbers go directly to those processors and are not stored by us. We may receive limited details such as your name, email address, and enrollment confirmation.
Behavioral assessments
When you complete a behavioral assessment through us, such as the Maxwell Leadership DISC Personality Indicator, we receive your assessment results and the information you provide to take it. See the Behavioral assessments section below for how these results are used and shared.
Information collected automatically
When you visit our website or course portal, our service providers may automatically collect technical information such as your IP address, browser and device type, pages viewed, links clicked, referring website, and the date and time of your visit. In the course portal, we may also record your course progress and module completion.
Information from the App
When you use the App, we and our app platform provider collect your account details (such as your name, email address, and profile information), your course progress, and the posts, comments, and messages you share in the App's community. The App may also collect device information such as device type, operating system, app version, and crash and performance data. The App does not access your camera, photos, microphone, location, or contacts.
Push notifications
If you allow them, the App may send notifications about sessions, course content, and community activity. You can turn them off at any time in your device settings.
How we use your information
We use your information to run our business and serve you. Specifically, we use it to:
Schedule and hold consultations, coaching sessions, and group calls, including over Zoom.
Enroll you in our programs, provide course access, and track your progress.
Deliver, interpret, and debrief behavioral assessments.
Process enrollments and manage memberships.
Send program updates, reminders, and other service messages.
Send newsletters and marketing messages when you have agreed to receive them.
Respond to your questions and requests.
Improve our website, programs, and content.
Protect our business, prevent fraud, and meet legal obligations.
We do not trade or rent your personal information to anyone.
Text messaging (SMS)
If you provide your mobile number and agree to receive messages from us, we may send you text messages about appointments, program updates, and news about our programs. Message frequency varies. Message and data rates may apply.
You can opt out at any time by replying STOP to any message. Reply HELP for help, or contact us at [email protected].
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes
Text messaging opt-in data and consent will not be shared with any third parties. This does not include the service providers that help us send messages on our behalf.
Behavioral assessments
We use behavioral assessments only to deliver coaching, leadership development, and team development services. Assessments are taken through the Maxwell Leadership DISC platform provided by PeopleKeys, which handles your information under its own privacy policy. We keep copies of results in secure cloud storage (Google Drive).
Team engagements
When an employer hires us to assess its team, the employer that commissioned the assessment will receive its team members' results. We use those results to build tools such as communication maps, role and seat-fit recommendations, and team profiles for that employer.
Individual coaching and the Leadership Academy
When you enroll in coaching or the Leadership Academy, including when your employer sponsors your enrollment, we do not share your course progress, exercise responses, or assessment results with your employer.
Assessment results describe behavioral and communication styles. They are not psychological, medical, or clinical evaluations.
How we share your information
We share personal information only as described in this policy. We never trade or rent it to other companies.
Service providers
We use trusted companies to run our website and services. They may access your information only to perform work for us. These include providers for:
Website hosting, forms, scheduling, email and text messaging, customer management, and our course portal (GoHighLevel / LeadConnector).
Video calls (Zoom).
Our mobile app, online course, community, and enrollment processing (Mastermind.com and its processing partners).
Behavioral assessments (PeopleKeys / Maxwell Leadership DISC).
File storage and email (Google).
Domain and email routing (Cloudflare).
Employers, for team engagements As described in the Behavioral assessments section, results from team assessments go to the employer that commissioned them.
Other program members Information you choose to post in a mastermind group, a live session, or the App's community is visible to other members of that group.
Legal and safety reasons We may disclose information if required by law, subpoena, or court order, or to protect the rights, property, or safety of The Allied Advantage, our clients, or others.
Business transfers If our business is merged, acquired, or reorganized, your information may be transferred as part of that transaction, subject to this policy.
Cookies and tracking
Our website and course portal use cookies and similar technologies to keep the site working, remember your preferences, and understand how visitors use our pages.
We may also use analytics and advertising tools, such as Google Analytics or the Meta (Facebook) Pixel, to measure site traffic and the results of our advertising. These tools may collect information about your visit and use it to show you our ads on other websites and social media.
You can block or delete cookies through your browser settings, though some parts of the site may not work properly without them. You can also adjust ad preferences in your Google and Facebook account settings.
How long we keep your information
We keep personal information for as long as needed to provide our services and for legitimate business purposes, such as maintaining client records, meeting legal and tax obligations, and resolving disputes. You can ask us to delete your information at any time (see Your choices below).
How we protect your information
We use reasonable administrative and technical safeguards, and we rely on established service providers with their own security programs. No method of transmitting or storing data is completely secure, so we cannot guarantee absolute security.
Your choices
Emails click the opt-out link at the bottom of any marketing email.
Texts reply STOP to any text message.
Access, correction, and deletion email [email protected] to request a copy of your information, correct it, or delete it. We may need to verify your identity, and we may keep certain information when the law requires it.
Deleting your App account
You can delete your account at any time from your profile settings in the App by selecting "Delete Account." You can also request deletion by emailing [email protected], and we will confirm when it is done. When your account is deleted:
Your login access ends immediately, and your profile information is permanently deleted.
Your course progress, video watch history, and completion records are deleted.
Posts and comments you made in the community stay visible so discussions still make sense, but they are anonymized and no longer show your name or identifying information.
We may keep limited information when the law requires it, such as records kept for tax and legal purposes.
Adults only
Our website and programs are intended for adults 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us information, contact us and we will delete it.
Where we operate
We are based in the United States and serve clients in the United States. Your information is stored and processed in the United States.
Changes to this policy
We may update this policy from time to time. When we do, we will change the effective date at the top of this page. Significant changes will be posted on our website.
Contact us
The Allied Advantage LLC
7901 4th Street N, Ste 300
St. Petersburg, FL 33702